3 Education Sessions Cover Business Opportunities in Racing
Maybe not every single aftermarket industry customer has dreams of seeing his or her vehicle cross the finish line first.
Category Archives: SEMA Education
Hot Rod Heroes to Appear in All-Star Builders Panel
If you’re starting your career as a builder, or even just thinking about it, you can’t miss Thursday morning’s session on “Building Tomorrow’s Hot Rod” at the SEMA Show.
What Business Owners Need to Know About the Latest Technologies
Larry Blair, from Goals HQ, and Bob Corwin of Alliant Insurance will be at the SEMA Show to explain “in business-owner terms” what you need to know to make informed decisions about when and how to invest in the latest business technologies.
Tips to Make Millennials Great Employees and Great Customers
Jamie Notter will speak at the 2015 SEMA Show in a conference session that will include a discussion among a panel of young people and give attendees some actionable strategies on how to both manage them in the workplace and make them your best customers.
5 Reasons to Attend the SEMA Show Emerging Leaders Conference
The SEMA Emerging Leaders Conference will give you the leadership power tools to advance your career.
Get the Next Generation of Innovators Interested in Your Company
For the fourth year, S.T.E.A.M. Nation will draw more than 2,500 students from Los Angeles County schools to learn how science, technology, engineering, arts and math (STEAM) subjects can intersect with careers they might go into when they finish school.
What Veteran Buyers Know
Attending the SEMA Show for the first time is exciting, and chances are that first-time attendees arrive anxious, eager and ready to enjoy the experience.
SEMA Biz Tips—Profitable Accessory Sales at the Dealer Level
Lou Tedeschi, A.S.P.I. Motor Cars, outlines how offering accessories at the dealer level is a great way to get people in the showroom.
SEMA Biz Tips—Selling to Women; a Woman’s Perspective
Christine Corelli, Christine Corelli and Associates, highlights how to prepare for and profit from the varying shopping and buying habits between women and men.
Video: Biz Tips—Selling to Women; a Man’s Perspective
Doug Dvorak of Dvorak Marketing Group highlights the differences between selling to men and women that all marketing and sales pros should know.